Blue Nile

1. BACKGROUND INFORMATION Timeframe2010| Country(s) Involved USA, Canada, UK trough websites | Key Individuals & group A; Titles It was founded by Mark Christopher Vadon and Ben Elowitz on March 18, 1999| Compevery Type & world-wide ampere; Size The comp both sells the products on its websites. Because of its unique business sort the company sells its products at much lower prices than the competitors. The company had 183 technological time employees, 5 part-time employees, and 1 independent contractor.| 2. excogitation SUMMARY OF CASE SITUATION Business or sedulousness rendering Blue Nile had grown to become the worlds largest online retailer of certified baseball diamonds and fine jewelry.| Blue Niles current SituationBlue Nile inform $302 million in 2009. In 2010 Blue Nile focussing was touch about the lingering effects of poor frugal material body in the United States on the diamond jewelry fabrication and how it should pursue expansion in internatio nal business.| 3. INDUSTRY AND rivalrous ANALYSIS Industry Macro-Environmental Characteristics-According with U.S Department of affair U.S jewelry sales be $58.8 cardinal by 2009.- baseball field jewelry sales were oddly hard hit by the recession, with industry sales declining from $32.5 billion in 2005 to an estimated $29.5 billion in 2009.

- The Jewelry Board of interchange estimated that there were some 22,415 lastingness jewelry firms in the U.S in 2009, down from 26,750 specialty jewelry retailers in 1999. | Strategic root MAPBlue Nile Zale Tiffany Others C U S T O M E R S | Industry Driving Forces -Internet: With Blue Nile and online jeweler! s, it gives them the ability to reach any single person who has internet access. In amassing product offerings, these online jewelers do not have to carry inventory. They are able to deliver tens of thousands of choices, customizable pieces and even show multiple angles of what the finished piece volition look like.- Growing buyer preferences: customers with thousands of options...If you want to get a full essay, order it on our website: BestEssayCheap.com

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