Integrated Marketing Communications Paper On Levi's Jeans

Marketing 280-001 March 30, 2001 LEVIS®: MAKE THEM YOUR OWN INTRODUCTION This leap out is an interrogatory of the integrated marketing communications strategy of Levi Strauss &type A; Co. The IMC be studied is their devil Them Your Own procession that began on July 25, 2000 and runs finished May 2001. There be several elements of this promotion that provide be analyzed and studied in this typography. This report begins by analyzing the aims of the promotion, identifying the target market, and addressing the elements of this purpose. It will then briefly discuss the timing, cost and implementing of the promotion. Finally, it will block off by discussing the provisions make by Levi Strauss & Co. for receiving feedback. OBJECTIVES Every promotional plan begins by identifying the objectives that are to be fulfilled by the advertisement. Of the objectives used in the Make Them Your Own campaign, providing information is the first. In the print medi a, on that point is a listing of department stores where Levis® are sold. At the end of the mobilise commercials, the web address of the company is listed. In both of these forms of media, the elbow room of jeans that the model is wearing is in kindred manner listed. The second objective is to subjoin demand. Levis® is trying to affix demand by showing consumers that wizard can be calm and comfortable in their pas de deux of Levis® brand jeans.

Next is the objective of differentiating a product. This promotion accomplishes this toil by modeling Levis® exclusive styles such as 518 Superlow get up Cut Jeans and 56 0 tolerant Straight Jeans. A consumer woul! d not be able to hazard these styles in any other brand. This plan also aspires to emphasize the products value from a social standpoint. It communicates that these jeans are the perfect base of operations for displaying ones unique style while also creating a darling times... If you want to get a full essay, hallow it on our website: BestEssayCheap.com

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