LOREAL BUILDING A GLOBAL COSMETIC BRAND. Pages 644- 651 of your main Case Study - 1

LOREAL BUILDING A GLOBAL COSMETIC BRAND. Pages 644- 651 of your main text Ghauri and Cateora text book (2010) - display case Study ExampleLOreal has managed to penetrate the foodstuff deeper because of the strength of its brand. Mostly, it is its association with top models and proper marketing that has aided the company to fly high. Amid strong competitory environment, LOreal has fully engrossed in one line of product production to achieve grapheme. Unlike its competitors who have diversified, LOreal has only opted to stay situated to one line of production. Branding is a major asset of a company and through it a company can either achieve market or financial advantage (Jayachandran 2004).A brand can be defined as a name which influences buyers. Throughout its entire period in the market LOreal has managed to grab the attention of customers. At the display of its products customers are easily evoked to make a purchase. LOreal has adopted a method of saliency, differentiation a nd intensity to market its products globally. Being an attention driven economy brand campaign is a requirement, bringing to the fore the major attributes of the product acquired immune deficiency syndrome the sale of that product these are the mechanisms which LOreal has incorporated in its strategy (Cant 2006).LOreals brand has been a certitude and risk reducer in the market. Each moment a customer comes across these products they feel contended about the quality and use of them. LOreals product images portray a quality and functional product which is essentially attractive in the eyes of the customers. It is these appealing techniques which have spurred the growth of this company. A clear observation at the taglines of the company is a sign that its planning mechanisms are up to date because you are worth it. These Cathy taglines are what pull customers continually to remain loyal in the companys products. It gives a sense of caring and concern to customers in the market (Little & Marandi 2003)The logo chosen by the company is a simple and easily interpreted